WrinkleHQ

We sell time

Years of Work,
Done in Hours.

Most businesses build their systems one year at a time. A website one year. A booking tool the next. Someone to answer the phone after that. We already built all of it, and we run it every day. So the stack that takes you years takes us hours to switch on.

6 years
  1. Year 1Website
  2. Year 2Map Listings
  3. Year 3Booking Tool
  4. Year 4Front Desk
  5. Year 5Payments
  6. Year 6Reports

Same six pieces.
Switched on in one day.

The usual way, one piece a year. Then the wrinkle.

You did not start a business to spend Tuesday night on invoices.

Time is the only thing an owner cannot buy more of. Or at least it was. Every hour you spend on the phone, on the calendar, chasing a payment or guessing what the marketing did is an hour we can take off your plate. That is the whole product.

Every avenue

Where Your Week Goes, and What We Run Instead

Eight places a local business loses hours. We have a working system for each one. Turn on one or turn on all eight.

01

Getting Found

Where the hours go. Posting, listings, city pages, photos. It never ends.

What runs instead. Your site, your map profile and a page for every city and service you want, built in one pass and kept current.

02

Answering

Where the hours go. The phone rings while your hands are full. The job goes to whoever picks up.

What runs instead. A front desk that texts back every missed call right away, day or night, and hands the thread to a person when it matters.

03

Quoting and Booking

Where the hours go. Quotes typed twice. Approvals chased by phone. A calendar on a whiteboard.

What runs instead. Quotes the customer approves from their phone, and a schedule that fills from the approval.

04

Getting Paid

Where the hours go. Invoices sent late. Payments chased for weeks.

What runs instead. The invoice goes out when the work is done, and the customer pays by card from a link.

05

Following Up

Where the hours go. Reviews never asked for. Customers never called back.

What runs instead. Review asks, reminders and check-ins that go out on their own, in your name.

06

Content and Video

Where the hours go. A blog nobody has time to write. Training nobody filmed.

What runs instead. Articles, walkthrough videos and staff training made from your real work.

07

Reporting

Where the hours go. Guessing whether the marketing works.

What runs instead. One dashboard with calls, rankings and jobs, plus a report in your inbox every week.

08

Hosting and IT

Where the hours go. The site is down and nobody knows who to call.

What runs instead. Fast hosting and IT help from the same team that built the site.

Why it is fast

We Did the Years Already

Hours are only possible because the building is behind us. Here is some of it.

210
website designs built across dozens of industries, ready to fit to your brand
40
sites tuned to a 99 or 100 mobile speed score in a single day
8
parts of a business covered by one team, from the first search to the paid invoice
1
working repair shop that runs on this stack every day, so nothing reaches you untested

One roof

The Companies Under WrinkleHQ

Each one started as a fix for hours we were losing ourselves. Now they run for other businesses too.

Clickflame

Sites, search and marketing

Websites, map profiles, city pages, content and video. The part of the stack that makes the phone ring.

Shop Desk

Software for auto repair shops

Quote, approve, schedule, invoice and collect from one screen, with a front desk that answers texts and missed calls.

RV Shop Desk

Software for RV service

The same desk, built around RV work. Longer jobs, bigger parts orders and customers who live on the road.

MechanicRank

A directory for drivers

Where drivers look for a repair shop they can trust, and where good shops get found by people who never knew their name.

T3CHS

Hosting and IT

Hosting and IT support for small business, plus news on the tools worth your time.

Vyebe

How we build, written down

Where we write up how all of this works, in plain words, so other builders can use it.

Supercanic

The proving ground

A working auto repair shop with real customers and real bays. Everything we sell runs here first. If it wastes a service advisor's time, it never reaches yours.

Look under the hood

The Stack, the Builds, and the Guides

We would rather show you the machine than tell you about it. Start anywhere.

Ten layers, top to bottom. Tap one to see how it is built.
  1. Edge Hosting on Cloudflare WorkersHosting Layer
  2. Static Site Builds With Plain PythonBuild Layer
  3. Postgres and Row Level Security on SupabaseData Layer
  4. App Hosting on RailwayApp Layer
  5. CRM and Phone With GoHighLevel and CallRailContact Layer
  6. The AI Front Desk EngineAnswering Layer
  7. Search and IndexingGetting Found Layer
  8. Analytics and ReportingReporting Layer
  9. The Video and Voice PipelineVideo Layer
  10. Automation and Scheduling in Three TiersAutomation Layer

Builds

Build · Shop Software

Shop Desk, the Software That Runs Our Own Repair Shop

Shop Desk is the software that runs Supercanic, our own working auto repair shop, every day. It takes a job from the first missed call to the paid invoice, and every rule in it came from a real day on the floor.

Read it
Build · RV Service

RV Shop Desk, the Same Desk Shaped for RV Service

RV Shop Desk is the desk that runs our own auto repair shop, shaped for RV service. It quotes, gets the owner's approval on their phone, schedules, invoices and collects, and its front desk answers texts and missed calls.

Read it
Build · Directory

MechanicRank, a Repair Shop Directory Built Like a Pipeline

MechanicRank is a directory where drivers find repair shops. It is a static site built from a staged data pipeline, and a gate at the end refuses to publish if any stage came back short.

Read it
Build · Answering

The AI Front Desk That Texts Back Every Missed Call

Our AI front desk texts back a missed call right away, holds the conversation, and hands it to a person when one steps in. It was built for a shop that stopped picking up the phone, so it is the front door and not a nice extra.

Read it
Build · Web Design

The Design Library of 210 Website Mockups

We built 210 website design mockups across dozens of industries, with at least two for every industry. An owner looks, points at one, and the design question is settled in minutes instead of weeks.

Read it
Build · Site Speed

The Speed Pass That Took 40 Sites to 99 or 100

In one day we raised 40 sites in our network to a 99 or 100 mobile PageSpeed score. The fixes were plain ones. The lesson was where to make them, because a fix made in the wrong place quietly undoes itself.

Read it

All 12 builds

Free Guides

Free guideAnswering Guide

Build a Missed Call Textback That Does Not Embarrass the Business

A missed call textback should know who called before it picks its words, and it should never say something the business would not say. This guide shows you how to build one that holds up when nobody is watching.

Read it
Free guideHosting Guide

Host a Static Site on Cloudflare Workers Static Assets

A folder of HTML plus two small files is all it takes to serve a site from Cloudflare's edge, with a www redirect and a real 404 page. This guide gives you both files and explains each line.

Read it
Free guideSpeed Guide

Get a 99 or 100 Mobile PageSpeed Score on a Local Business Site

A local business site can score 99 or 100 on mobile PageSpeed when the hero image loads first, every image has a size, fonts do not block text and no script stops the page from painting. Make those fixes in the code that builds your pages, not in the pages.

Read it
Free guideLocal SEO Guide

City Pages That Rank Without Being Spam

A city page ranks and holds up when the facts on it change with the city, not just the city name. Give each page who covers the area, how long it takes to get there and what goes wrong there, then answer local questions in a visible FAQ with matching schema.

Read it
Free guideIndexing Guide

Set Up Search Console, Bing Webmaster and IndexNow

Verify your whole domain in Google Search Console with one DNS record, add it to Bing Webmaster Tools, submit a sitemap and send changed pages to IndexNow. This guide includes a working IndexNow script that uses only Python's standard library.

Read it
Free guideSchema Guide

FAQPage Schema That Matches Your Visible FAQs

Keep real questions and answers on the page, then add FAQPage schema whose text matches what a visitor can read word for word. Build both from one list so they can never drift apart.

Read it

All 16 guides

Downloads

How it works

From Call to Running in a Day

  1. Hour 1

    We Find the Leak

    A thirty minute call. You tell us where your week goes. We tell you which pieces give the most hours back first, and what they cost, in writing.

  2. Hours 2 to 6

    We Switch It On

    We set the pieces up on your name, your number, your prices and your hours. You do not learn new software to get started. We do the setup.

  3. After That

    We Keep It Running

    We watch it, fix it and report on it every week. When you are ready for the next piece, it is already built.

Questions

Straight Answers

What does it mean that you sell time?

Every part of a business eats hours. Getting found, answering the phone, quoting, booking, getting paid, following up, making content, reading reports. We run a system for each one, so those hours come back to you.

Is it really hours and not months?

The setup is. Our stack is already built and already running for real businesses, so putting it to work for you is hours of setup, not months of building. Some results still take the time they take. Rankings and reviews grow over weeks, and we tell you what to expect on the first call.

Do I have to use everything?

No. Most owners start with the one part of the week that hurts most. That is often missed calls or quoting. You add the rest when you are ready.

What kind of businesses do you work with?

Local service businesses. Auto and RV repair is where we started, because we run a repair shop ourselves. We also work with home service trades, dental and medical offices, and other businesses that live on phone calls and appointments.

What does it cost?

It depends on which parts you turn on. After the first call we send a price in writing. Nothing is built and nothing is charged until you say yes.

What happens after I send the form?

Someone from our team calls you within one business day. The call is about thirty minutes. We ask where your week goes, and we tell you which pieces would give the most hours back first.

Start here

Tell Us Where Your Week Goes

Someone from our team calls you within one business day. No charge to talk, and nothing is built until you say yes.

  • Thirty minute call
  • A written price before any work
  • Start with one piece or all eight
Where do you lose the most hours?

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